Patisserie & bakery
Artisan bakery products and modern patisserie, with attention to less sugar, high-quality ingredients and a balanced flavour and texture.
Own concept · Food & lifestyle
Casa de
la Luz
A contemporary Mediterranean food and lifestyle concept. Baja Verde is exploring how craftsmanship, local products, quality and thoughtful enjoyment can come together in a distinctive brand.
Status: In development
The concept
Mediterranean roots.
Contemporary ideas.
Inspired by the mountains of Alicante, we are exploring a concept where flavour, origin, craftsmanship and brand experience reinforce one another. Health and quality inform our product development and testing.
What we are exploring
Ingredients & coffee
Mediterranean and local ingredients, coffee and complementary products. Olive oil, almonds, fruit and other regional products are also part of the research.
Recipes & presentation
Our own recipes and products, packaging and presentation. We test how product quality can support a distinctive and consistent brand experience.
Potential formats
Branding, identity and possible retail, hospitality and online concepts. These are areas of research; no commercial format has been selected.
The concept in pictures
AI-generated concept visualisations for brand, product and presentation research. These images explore possible directions, not an existing product range or operating shop.
Product development · R&D
Building knowledge.
Testing in practice.
Within the project, we research and test techniques, recipes, equipment and ingredients. Professional bakery and patisserie supplies have been purchased to develop ideas through practical work.
We also invest in professional learning, including a patisserie course at Jordi Bordas. This knowledge, equipment and practical testing form part of the R&D and development process for Casa de la Luz.
Our development path
Giving an idea shape.
Step by step.
- Idea
- Knowledge
- Concept
- Product development
- Testing
- Brand development
- Market validation
- Possible commercial rollout
This is a development process, not a completed journey. Test results and market validation determine whether and how we proceed. Not every concept we investigate will be launched.
Baja Verde
From idea to concept
Casa de la Luz shows how Baja Verde develops its own products, brands and business concepts. We combine entrepreneurship with product and concept development, branding, design, marketing and communication, technology and digital development, and commercial validation.
The project also serves as a test case for our broader approach: investigating an idea, developing a coherent concept and assessing its viability before a possible commercial rollout.
Status: In development
In development
Casa de la Luz is currently being researched and developed by Baja Verde. The final concept, product range and commercial format have not yet been determined. A launch is not a confirmed decision.