Positioning
The core became personally managed: capable of complex delivery, close enough for direct communication.
Reference project · B2B
ProperProducts
From a broad supplier to a clear service story for professional hygiene, hospitality and personalised table products.
The project
Complex services,
simply explained.
Proper Products combines products, custom work, stock management and personal service. We also developed Ecosustain for the same client. Proper is the corporate service platform and Ecosustain the professional product brand; both websites deliberately form one seamless design system.
RoleStrategy · Design · Development
FocusB2B conversion
StatusLive
MarketNederland
From offering to
customer promise.
We reduced multiple activities to clear solutions and structured the website around real questions from hospitality and business clients.
Information architecture
Solutions, projects, references and ordering each received a clear role in the customer journey.
Design & content
A professional hospitality feel, concrete language and orange calls to action connect service with results.
Continuous development
The website is structured to keep adding projects, articles, products and ordering routes.
“Big enough to arrange everything. Small enough to truly know you.”
The result is a commercial platform where brand, projects, advice and ordering reinforce one another.
- A clear proposition for multiple audiences
- Projects and references as evidence
- Calls and ordering as direct next steps